BEDANTA

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BEDANTA

Work

Profile

Contact

BARUAH

BARUAH

DESIGNS

DESIGNS

What if Agoda actually knew what you wanted?

The CEO calls today's travel AI a gimmick. This is the version that wouldn't be.

Hi, I'm Bedanta, an Assam based

designer crafting intuitive

solutions for

B2B SaaS

See my work

Let's work together

Statement

The AI Problem

Agoda's CEO publicly stated that

“Consumer-facing AI in travel is still in the gimmick phase, with only ~30% approval rates on AI booking chatbots.“

The product reflects that honesty as AI is absent from the surface flow. This case study proposes what consumer-facing travel AI should look like when it stops being a gimmick and starts being the spine.

Problem

37 screens between 'I want to book a hotel in Goa' and a confirmed booking.

Let's work together

37 screens · 35 interactions · 6 filter taps · ~ 10 minutes · 0 AI assistance

Contact

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Legend

N

Navigation (18 screens)

D

Decision (4 screens)

I

Input (2 screens)

S

Search/ Filter (5 screens)

C

Confirmation (6 screens)

W

Wait (2 screens)

Email

LinkedIn

Behance

More than half of these steps are pure navigation, labor the AI should absorb entirely, not delegate to the user.

© 2026 Bedanta Baruah

N

N

N

Open Agoda app

Tap Hotels card on home screen

Tap the search field ("Search e.g. Bangkok")

N

D

I

Tap the check-in date field

Select Goa, India from the autocomplete dropdown

Type Goa

D

D

C

Pick next Thursday from the calendar

Pick the check-out date (Thursday + 1 night)

Confirm dates / tap Done

C

D

N

Tap on OK

Adjust to 2 adults + 1 Child

Tap 1 room, 2 adults, 0 children field

C

W

N

Tap Search button

Loading Results

Results

N

S

N

Sort Results + Tap on Filters

Set price range to under ₹6,000/night

Tap Price button

S

S

S

Select 4 Star Rating

Select “Pay Now”

Select “Great for Families”

N

C

S

Tap on the hotel

Tap on Filter

Select “Top Host”

N

N

N

View Hotel Details

View Top Amenities

View location & property description

W

C

N

Loading

View policies & announcements + Select Room

View host profile

N

N

C

Check Rooms

Check Room Photos

Tap Book on a specific room and rate plan

N

Review booking form / summary page

N

I

Review total price including taxes and fees

Confirm guest details

N

Land on Pay screen

Solution

Redesign as an intent-based conversation

If the original flow asks the user to do the AI's job, translating "a beach hotel in Goa" into 35 interactions, the redesign inverts that. The user states intent once. The AI handles destination resolution, filter mapping, ranking, and shortlisting. What returns are decisions worth making: which property, which room, which dates. Wrapped around the happy path are four fallbacks for when intent is ambiguous, when no match exists, when the user disagrees, and when intent is only partial. Because the 30% approval rate isn't a problem of capability. It's a problem of graceful recovery.

lO-FI WIREFRAMES

Low fidelity wireframes

Drawn by hand before any pixel decisions. The goal at this stage was to lock the flow's logic, what each screen needs to do, what the AI says, what the user can do back, without getting distracted by visual choices. Each screen carries a tag indicating its primary job: input, decision, or confirmation. Navigation, search, and wait, the three categories that dominated the original 37-step audit, are absent by design.

VISUAL DESIGN

Visual Design

Built on Agoda’s existing design system using the same typography, colors, and components. The only addition is the conversational layer. Keeping the visual language consistent was intentional. The idea was to make these screens feel like something Agoda could realistically ship next quarter.

12 screens · 7 interactions · 0 filter taps · ~ 90 seconds · AI throughout

Legend

D

Decision (6 screens)

C

Confirmation (2 screens)

I

Input (4 screens)

I

I

C

D

Redesigned Home

Intent Capture

AI Reasoning

Curated Results

2:21

26

9:30

9:30

9:30

agoda

VIP

Bronze

2

RS. 2.2K

Plan your trip

Plan your trip

Goa (3)

Thu, 17 Dec – Sat, 19 Dec…

Where to next, Bedanta?

AI

I want a family-friendly 4-star

beach hotel in Goa for 1 night this

Thursday, walking distance to the

beach, under ₹6,000 a night, with

top-rated hosts and good reviews,

for 2 adults and 1 child.

Filters

4

₹0 – ₹6,070

Sort

Try"I want a beach hotel for 2 adults"

I want a family-friendly 4-star

beach hotel in Goa for 1 night this

Thursday, walking distance to the

beach, under ₹6,000 a night, with

top-rated hosts and good reviews,

for 2 adults and 1 child.

UP TO

ONE HOUR AGODA

SALE

Instantly lower prices

by up to 10%

Hotels

Flights

10%

Activate

OFF

Got it! Here's what I understood:

Here's how I'm narrowing this

down for you:

KARA CASA 2 : Near

Baga Beach

New

Activities

Homes

& Apts

📍 Goa

Hourly

Stay

Scanning Goa-wide

since you

Baga – 449m to center

📅 Thursday, 17 Dec 2026

didn't specify North or South

Agoda Preferred · Top Host

Filtering 4-star hotels

only, no

9.1

Exceptional

🌙 1 night

👥 2 adults + 1 child

compromises

High average rating

Only 1 left

Flight

+ Hotel

Airport

Transfer

Car Rentals

eSIM

Trains

⭐ 4 star

👨‍👩‍👧 Family-friendly

Within ₹6,000/night

for 2 adults +

₹7,500

₹3,675

-49%

1 child

New user welcome pack!

🏖️ Beach hotel

Walking distance to beach

Free cancellation

Self check-in

New

🚶 Walking distance to beach

(≤500m radius)

Up to 15% off

VIP Gold trial

Family-friendly

properties with

Rs. 1,498 applied

✓

2nd App Coupon: Rs. 783

Second hotel booking

Use

Up to 18% off

child-safe amenities

💰 Under ₹6,000/night

Santana Beach

Resort

Limited time sale in Kolkata

Top hosts

with 8.5+ guest scores

🏆 Top hosts

✨ Good reviews

75% OFF

50% OFF

60% OFF

Generating results

Candolim – City center

Home

My Trips

Deals

Saved

More

✨ Show Results (3)

Not quite right

Agoda Preferred

8.9

Excellent

2.2K

reviews

Booked 19 times today

Only 3 left

₹14,469

₹4,997

-65%

D

D

I

Free cancellation

Best Seller

C

Newly renovated

Top value

Hotel Detail

Room Selection

Booking Summary

Confirmation

Okean De Goa

Vagator – 4.5 km to center

9:30

9:30

9:30

9:30

Agoda Preferred · Boosted

7.4

Very

good

322

reviews

KARA CASA 2 : N…

KARA CASA 2 : Near Baga Beach

Guest details

agoda

Only 2 left

Dec 17 – Dec 19, 3 guests

Dec 17 – Dec 19, 3 guests

₹8,530

Current price may change in…

00:19:42

₹5,820

Free cancellation

Bed type

Free cancellation

Breakfast included

1 coupon active

Check-in

→

Check-out

2

Savings up to ₹782

Select

Thu, Dec 17

Sat, Dec 19

nights

Apartment

35 m² / 377 ft²

Your booking is

confirmed!

KARA CASA 2 : Near Baga Beach

Our last room!

Apartment/Flat

1/15

Baga, Goa, India

A confirmation has been sent to your

email.

What's nearby?

KARA CASA 2 : Near Baga

Beach

Stay flexible! Cancel for free before 17

November 2026

Booking ID

AGD-2026-X4F7-91KC

Apartment/Flat

1/15

1 × Apartment

Property

KARA CASA 2

Baga

· 450 meters from city center

Size: 35 m²

Max: 3 adults

1 queen bed and 1 sofa bed

Check-in

Thu, 17 Dec 2026

35 m² / 377 ft² · Max 3 adults · 1 queen bed / 1

sofa bed

Check-out

Sat, 19 Dec 2026

Top reasons for booking

1 bedroom

1 bathroom

Guests

2 adults + 1 child

Toiletries

Cable channels

Total paid

₹8,108.08

Free cancellation available

Wi-Fi [free]

Private entrance

Guest details

Air conditioning

Full kitchen

*Required field

Check-in [24-hour]

Lowest price available!

Select guest

View My Bookings

Bedanta Baruah

GoLocal ⓘ

Cheapest price you've seen!

👥 3 adults ⓘ

₹7,500

-51%

First name *

Start at

✓ Book and pay now

🎟 Rs. 1,498 applied

Bedanta

Next: Review & confirm

Entire apartment

3,675

SELECT ROOM

Select rooms

₹3,675

₹

✓ Parking

Last name *

No charge at this step

-51% TODAY

35 m²

Max 3 guests

2 beds

✓ Free WiFi

Baruah

1 bedroom

See details

Email *

Bedroom 1

Common space

Rewards & discounts

1 queen bed

1 sofa bed

🏷️ AGODASPONSORED – ₹359 off!

Country/region of residence *

D

🎟️ 2nd App Booking Coupon Applied: Rs. 783 OFF!

I

India

D

D

+ Free Cancellation

Fallback: Ambiguous Intent

Top Amenities

Fallback: No Match

Book

Fallback: User Disagrees

Fallback: Partial Intent

✓

Swimming pool

✓

Free parking

✓

9:30

Check-in [24-hour]

9:30

9:30

9:30

✓

Kitchen

Plan your trip

Plan your trip

Plan your trip

Plan your trip

✓

Balcony/terrace

I want to go somewhere with my

family this weekend.

I want a family-friendly 4-star

beach hotel… for 2 adults & 1 child

I want a family-friendly 4-star

beach hotel in Goa for 1 night this

Thursday, walking distance to the

beach, under ₹6,000/night, with

top-rated hosts and good reviews,

for 2 adults and 1 child.

I want to go to Goa with my family

this Thursday.

Where do you want to go?

Got it! A few quick things to lock

this in:

No exact matches found

•

Budget per night

National

International

Nothing fit all your criteria, but here are the

closest options.

Not quite right

Under ₹4K

✓

₹4 – 8K

Got it! What should I change?

₹8K+

Near matches

2

Tell me what to adjust — destination,

dates, budget, or any specific

preference — and I'll re-run the

search.

Properties matching most of your filters

•

Where in Goa?

Okean De Goa

North Goa

✓

South Goa

Vagator – 1.2 km to beach

📍 Change destination

Doesn't matter

Agoda Preferred

8.2

Above your budget

💰 Adjust budget

•

How many nights?

₹6,820

📅 Different dates

Just Thursday

✓

2 nights

per night

Family-friendly

Pool access

⭐ Lower star rating

3 nights

4 nights

Cidade Beach Inn

🚶 Distance to beach

5 nights

6 nights

Tell me more…

Refine your search…

Calangute – 600m to beach

What should I change?

1 week

Week+

Top Host

8.8

3-star, not 4

₹4,450

✨ Continue with these

per night

Family-friendly

Free cancellation

Conclusion

What This Project Taught Me

The CEO's quote was the starting point and the test. If consumer AI in travel really is a gimmick at 30% approval, what does the non-gimmick version look like, and what would it have to get right? The obvious win was going to be the screen count. Thirty-seven down to twelve sounds like progress on a slide. But somewhere around the third fallback screen, sketching out what happens when the AI misunderstands a vague prompt, the real lesson surfaced. Cutting screens was the easy part. The harder part was figuring out which screens were lying to users about how hard travel booking actually is. 

 The principle I’d carry into any product is simple. AI should handle the heavy lifting while people focus only on the decisions that actually need human judgment, what to commit to and who to trust.

© 2026 Bedanta Baruah